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SERIVCE DESIGN

Service Design enables organisations to have a bird-eye view of the end to end journey/service.
It defines the interactions between people, business processes and the technology tools in use.
This gets visualised in an artefact called service blueprint the usually transitions from an AS-IS state to a TO-BE state.

Service Design drives the project approach and helps the user research team identify where to investigate within the stages of a service.
It also helps visualise the human and application ecosystems creating awareness on how streamlined the business operations are thanks to the org structure and technology landscape.

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