What Is The Business Value Of Design?

Thanks to the author Attila Somos

If you (or your boss) ever wondered about the right way to do design for the greatest profitability, we’ve got your back with some cold hard facts. These facts about the business value of design should convince even the most financially oriented.

In this article we cover:

- The business value of design

- Four groups of design actions to take

- How to start implementing design into your business

The business value of design

The McKinsey & Company international consulting firm conducted one of the largest worldwide studies ever to measure revenues and shareholder returns related to good design culture in companies. They found that best design performers increase their revenues and shareholder returns at nearly twice the rate of their industry counterparts. Read the full report here. How can you measure the value of good design?

How did they come to this conclusion? McKinsey tracked 300 companies for more than five years. Measuring design actions and collecting massive amounts of financial data showed the greatest correlation between twelve design actions to financial gain. Meaning, it actually shows...

To continue reading click here...