Thanks to the author Attila Somos
If you (or your boss) ever wondered about the right way to do design for the greatest profitability, we’ve got your back with some cold hard facts. These facts about the business value of design should convince even the most financially oriented.
In this article we cover:
- The business value of design
- Four groups of design actions to take
- How to start implementing design into your business
The business value of design
The McKinsey & Company international consulting firm conducted one of the largest worldwide studies ever to measure revenues and shareholder returns related to good design culture in companies. They found that best design performers increase their revenues and shareholder returns at nearly twice the rate of their industry counterparts. Read the full report here. How can you measure the value of good design?
Good material, and an important topic for business!
here is also an article on this topic value of design, it expands on continuous iterations, user experience and more.