QUANTITATIVE & QUALITATIVE USER RESEARCH
What people say is different from what people do. Approaching a new or existing project the first questions is: " Can I have you quant and qual data?". Depending with what your client says then you can act consequently.
IF YOUR CLIENT HAS DATA
They are working on that project since a while and certainly they have gathered lots of data. As UX practitioner we have to demonstrate empathy and spend time to analyse if the data make sense so, we can use that to produce UX artefacts to help our colleagues understand how to inform design decisions. Or there is more research to conduct.
In the last scenario it is a careful process to demonstrate why more time is needed to identify the key elements that drives the design. Do not make it a challenge to the client as it will be very difficult to find the buy-in.
IF YOUR CLIENT DOES NOT HAVE DATA
Then is an explanation and learning process to help understand the business value of User Research.
Again, is all about find the buy-in with the client. Show and tell your findings step by step, hang artefacts to the wall and make them participating to the UX process. Also a multidisciplinary team is essential to have within to some User Research activities. That will help to create a solid foundation to produce one single product.
I also recently came across with this great article that will give a more in depth explanation on 12 UX Research Techniques (Quantitative and Qualitative) and how can be used.
"So here are the five key questions that you have to consider as you define your UX research plan:
Objectives. What are the key knowledge gaps that we need to consider?
Hypotheses. What do we think we understand about our users?
Methods. Based on time and manpower, what methods should we select.
Conduct. Gather data through the selected methods.
Synthesise. Fill in the knowledge gaps, prove or disprove our hypotheses, and discover opportunities for our design efforts.
Whether you are focused on Quantitative or Qualitative aspect of UX research, one important concept that I would like to introduce is that of a persona generation."
https://medium.com/@kevindalvi?source=post_header_lockup
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